It's Survival of the Smartest for Higher Ed.
The demographic cliff, testing changes, and the pandemic have created an all-out bidding war for quality domestic graduate program candidates.
Go-to recruiting tools aren't cutting it, and some have evaporated entirely. Overbroad digital marketing reaches an ocean of irrelevant prospects — resulting in applicants who lack intent, quality, focus, and diversity.
Reviewing unqualified applications further strains your admission team's limited or non-existent time and resources. How can you take control of enrollment when you can't identify strong contenders?
The few schools winning today have greater resources and use no-holds-barred tactics to overwhelm the market.
You have to do something. But you can't keep pouring your resources down a black hole of solutions that don't deliver.