Frequently Asked Questions.
Here are some answers to common questions. If you have different questions about ProspectCloud, simply connect with us.
- Where does ProspectCloud fit into our marketing funnel?
-
ProspectCloud’s PreciseRecruit™ service operates at the top of your funnel by identifying and delivering highly targeted, high-intent prospects. Instead of casting a wide net like traditional marketing efforts, we provide a curated list of best-fit candidates that your team can immediately begin engaging—enhancing the efficiency and effectiveness of your entire enrollment strategy.
- Are these individuals expecting to hear from us?
-
While the leads have not been contacted directly, they are sourced from public data and exhibit high intent based on their behaviors and professional backgrounds. We provide best practices to help you initiate outreach in a way that feels personal, timely, and relevant — boosting your chances of meaningful engagement. To help navigate outreach, we’ve curated best practices for starting communications flows with pre-active prospects.
- How do you ensure the accuracy of your lead data, and can we customize the data returned for each contact?
-
Our team conducts rigorous cross-data validation, including manual review and verification (e.g., LinkedIn checks). We recognize data changes over time, so we also include additional surplus candidates in your list to account for any bounce-backs or inaccuracies. Our CandidateMatrix™ is built to be flexible. While we provide a core set of fields proven to predict enrollment intent and academic fit, we can tailor your data set to include additional fields or focus areas that matter most to your institution.
- Can’t AI just do what ProspectCloud does?
-
While AI is a powerful tool, it cannot replicate the depth, nuance, and strategic insight that ProspectCloud brings to the table. Our process combines proprietary algorithms with real human expertise. Our analysts manually review each candidate, validate professional data, and interpret patterns that AI alone can’t fully grasp. Our hybrid model combines technology plus human intelligence to ensure that every prospect isn’t just a data point, but a carefully selected, high-intent prospect primed for engagement.
- What kind of support do you provide after we receive the leads?
-
We don’t just hand you a list and walk away. Our client success team offers personalized support, including outreach strategy sessions, messaging best practices, and recommendations tailored to your program’s goals. Think of us as your strategic enrollment partner — not just a lead vendor.