Our insights.

Precision isn’t just about data; it’s about connection. Every message, campaign and conversation is a chance to build trust with the employers, partners, and advocates shaping how care reaches people.

Employer healthcare costs aren’t just rising — they’re reshaping how organizations think about benefits, vendor partnerships, and what “value” really means.

In healthcare, misalignment shows up as drag — the slow friction that pulls teams off course, drains momentum, and makes growth feel harder than it should.

If connection is the spark that starts a relationship, trust is what keeps it burning.

Recruiting working professionals begins with connection — a human moment shared between a recruiter and a prospective student.

Graduate student recruitment is far more successful — and rewarding — when you focus on fostering relationships. Connection is the first step and it changes everything.

When you recruit graduate students for your school or program, do you listen beyond the headlines? If not, you’re missing a critical opportunity to deepen engagement.

Demographics — once the gold standard of segmentation — are no longer enough. They may tell you who a prospective student is, but they don’t tell you why they might pursue an advanced degree.

The ability to collect, analyze, and apply insights is critical to optimizing outreach efforts and improving enrollment rates. However, not all data is created equal.