Our insights.

Graduate student recruitment is far more successful — and rewarding — when you focus on fostering relationships. Connection is the first step and it changes everything.

When you recruit graduate students for your school or program, do you listen beyond the headlines? If not, you’re missing a critical opportunity to deepen engagement.

Demographics — once the gold standard of segmentation — are no longer enough. They may tell you who a prospective student is, but they don’t tell you why they might pursue an advanced degree.

The ability to collect, analyze, and apply insights is critical to optimizing outreach efforts and improving enrollment rates. However, not all data is created equal.

With an increasing number of institutions vying for prospective students, enrollment teams must allocate their budgets wisely, focusing on high-intent leads with a genuine interest in applying.