Free Resource

Student Persona Assessment Guide

Knowing your core audience, and how they operate is
crucial to creating relevant and meaningful marketing
content that resonates with likely prospects.

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The Student Persona Assessment Guide helps you:

  • Systematically create comprehensive student
    personas for any program
  • Understand the nuances of each persona
    category and tailor customized campaigns
  • Determine your ideal audience for highly
    focused and targeted marketing efforts

Learn how to identify your core audience, and
how to connect to them.

ProspectCloud worked with hundreds of schools to craft this
helpful guide. By taking a holistic approach to student persona
development, ProspectCloud has distilled the process into
digestible categories and easy to use worksheets so that
programs can pinpoint their ideal audience.