Case Study

Callzilla Grows Customer BaseĀ  with New Approach

Industry: Contact Center, Call Center, Business Process Outsourcing

Need:

  1. Identify Corporate Call Center decision makers to grow established base of Clients
  2. Sales growth in key markets
  3. Identify U.S. corporate call center decision makers

Situation:

  • Callzilla needed a dedicated list of call-center decision makers, which can difficult to decipher given the multiple titles associated with this role.
  • The company had worked with previous list companies and had poor experiences and results.

Callzilla Objectives:

  • Identify the right decision-makers for the Callzilla value proposition
  • Find new prospects to pitch
  • Secure reliable data with email addresses and direct dial phone numbers.

ProspectCloud Approach:
Callzilla had a complex need in identify who made up their key prospects within specific strategic markets. The titles of their current clients were not consistent from organization to organization, and the exploration process was designed to clone Callzilla’s top accounts, and generate like opportunities. ProspectCloud researched existing accounts and made recommendations based on buyer personas and shaped the audience and outcome.

Results:

  • Identified 6,844 new target prospects in key vertical markets
  • Over 96% deliverability on first email campaign
  • Over 2% click-through rate
  • Complete satisfaction with hands on approach, quality of data & accountability

“We had a solid content strategy, and needed to get in front of the right eyeballs. It felt very intuitive – they just knew the part that we didn’t, and how to get us there.”
Neal Topf; President | CallZilla

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